WooCommerceBeauty E-commerce Redesign
A responsive WooCommerce redesign focused on product discovery and mobile conversions.
Available for select freelance projects & full-time roles
Building Fast, Responsive, and Flexible Websites.
I'm a Front-End & WordPress Developer who specializes in crafting semantic HTML, custom CSS variables, performant Astro environments, and highly manageable WordPress & WooCommerce structures.
developer.json
JSON
"developer": {
"name": "Praveen Kariyawasam",
"role": "Front-End & WordPress Developer",
"specialties": [
"WordPress",
"HTML5/CSS3",
"Astro",
"UX/UI Design",
"Social Media Marketing",
"JSON Data Structures"
],
"focus": "Responsive Web Experiences",
"status": "Active Developer"|
}
About Me
Crafting Clean Front-End Architectures
I am a professional front-end web developer focused on creating responsive, easy-to-manage, and performance-oriented web spaces. Over the years, I have built web designs and custom features by utilizing modern HTML5 structures, semantic variables, WooCommerce storefront filters, and local JSON schemas.
My core expertise lies in custom WordPress layouts, WooCommerce theme configurations, styling plugins using child themes, and compiling lightweight static environments via Astro.
5+Years of Experience
40+Websites Built
25+WordPress Themes
100%Responsive Designs
Skills & Toolbox
Technical Expertise
A structured breakdown of my core front-end specialties, content management workflow systems, design token configurations, and tools.
Front-End
- HTML5Core specialty
- CSS3Core specialty
- Responsive DesignCore specialty
- JavaScriptAdvanced
- AstroAdvanced
- Accessibility (a11y)Advanced
- Cross-browser compatibilityAdvanced
WordPress & WooCommerce
- WordPress developmentCore specialty
- WooCommerce customizationCore specialty
- Gutenberg & ElementorAdvanced
- Theme customizationAdvanced
- Custom CSS overrideCore specialty
- Plugin configurationAdvanced
- Website migrationAdvanced
- Performance optimizationAdvanced
Data & Configuration
- JSONCore specialty
- Structured contentAdvanced
- REST API response handlingWorking knowledge
- Schema markupWorking knowledge
- Configuration filesWorking knowledge
Tools & Platforms
- Git & GitHubAdvanced
- VS CodeAdvanced
- Chrome DevToolsCore specialty
- FigmaWorking knowledge
- cPanel & HostingWorking knowledge
- CloudflareWorking knowledge
- Google Search Console & AnalyticsWorking knowledge
Design & Marketing
- UX/UI DesignAdvanced
- User Experience DesignAdvanced
- Social Media MarketingWorking knowledge
- Content StrategyWorking knowledge
Services
What I Offer
Responsive designs, WooCommerce setup, custom Gutenberg sections, and site optimizations.
WordPress Website Development
Custom WordPress websites designed for usability, responsive performance, and easy content management.
WordPress Customization
Theme customization, CSS fixes, Elementor layouts, plugin styling, headers, footers, and responsive improvements.
WooCommerce Front-End Development
Product page improvements, shop layouts, brand pages, checkout styling, and mobile shopping experiences.
HTML and CSS Development
Responsive landing pages, reusable components, semantic markup, and pixel-accurate interface implementation.
Website Redesign
Modernization of outdated websites while preserving content, branding, and business requirements.
Social Media Marketing
Campaign planning, content strategy, and platform optimization to expand brand reach and engagement.
UX/UI Design
User-centered interface design, wireframes, and visual systems that turn digital interactions into intuitive experiences.
Website Performance Optimization
Image optimization, CSS cleanup, layout stability, front-end performance, and Core Web Vitals improvements.
Portfolio
Selected Case Studies
A hand-picked selection of responsive website projects, WooCommerce customizations, and performance-focused developments.
WooCommerce
HTML/CSSCorporate Landing Page
A fast corporate landing page designed for lead generation.
AstroAstro Portfolio Site
A fast, fully static developer portfolio built with Astro and custom CSS.
Journey
Work Experience
A timeline of my professional roles, contract engagements, and freelance contributions.
2024 – Present
Lead Front-End Developer
PixelPerfect Studios
Leading web customization projects, WooCommerce front-end development, and designing modular CSS layouts.
WordPressWooCommerceCSS3JavaScriptAstro
2022 – 2024
Front-End Web Developer
Freelance & Consultancy
Developing highly responsive WordPress sites and custom front-end landing pages for global clients.
WordPressWooCommerceHTML5CSS3JavaScriptJSON
2020 – 2022
WordPress Developer
WebFlow Sri Lanka
Customized themes, configured plugins, and styled WooCommerce shopping interfaces for local businesses.
WordPressElementorCSSBootstrap
Testimonials
Client Feedback
Feedback from clients regarding custom web development, theme designs, and performance modifications.
"Praveen redesigned our e-commerce storefront. The mobile shopping experience is now seamless, and we saw a notable drop in checkout cart abandonment immediately after launch."
"Praveen's ability to turn complex design drafts into pixel-perfect custom WordPress templates is unmatched. His custom CSS is exceptionally clean and easy to maintain."
RP
Contact
Have a Website Project in Mind?
Tell me about your website requirements, redesigns, WooCommerce integrations, or custom WordPress modifications. Let's build something fast and clean.